Thank you so much for visiting Keep It Sweet Desserts! I’m a mom and baker (with a former career in finance!). Today I’m excited to offer local North Jersey pop-ups and seasonal specials. Head here to find out what’s available today!
Keep It Sweet Desserts is a small-batch home-based bakery turning out delicious treats. We bake everything (cookie cakes, cookies, brownies and blondies) with focus on flavor and irresistibility. Every recipe has been tried and tasted many times to make insure every item exceeds expectations.
I’m Lauren, the owner, baker and taste-tester at Keep It Sweet Desserts.
I am a self-taught baker with a big sweet tooth. I grew up in the kitchen watching my mom bake, always eager to help crack the eggs or lick a spoonful of fresh cookie dough. My experiences in the kitchen and hosting dinner parties led me to the discovery that baking is more than just pouring ingredients into a mixing bowl or reading directions from a recipe. It is about putting together something delicious that will bring joy to friends, family and even strangers. Baking is choosing a dessert that will bring the most pleasure to someone else.
While my background is in business and finance, in March of 2012, I followed a new dream and launched the online bakery, Keep It Sweet Desserts. The business specialized in cookies, brownies, blondies and other mail-order specialty treats in addition to dessert catering. For over two years I worked as the owner and baker (and dishwasher, marketing manager, operations manager, customer service, delivery person…) of a business that grew to be quite successful. The bakery was recognized in numerous media outlets including the TODAY Show, Fox and Friends, RealSimple.com, Star Magazine, and many more. We sold sweets on our website in addition to OpenSky and even were honored to be finalists in the Martha Stewart American Made Awards.
In June 2014, I chose to close down the e-commerce business to focus on my growing family. It was not an easy decision by any means, but I know that for me, this was the right thing to do.
And then, in the summer of 2022 Keep It Sweet Desserts was re-launched! With a cottage food license and insatiable desire for the most delicious desserts, I opened my business in Bergen County, New Jersey. I started out bringing back old favorites like the famous Black and White Blondie and S’mores Cookies for monthly pop-ups. Now we offer cookie cakes and dessert platters on a regular basis. Here’s what’s available today.
Some random food facts about me:
- I need peanut butter to sustain me on a daily basis
- If something has coconut in it, I will smell/taste/sense it and I won’t like it (I’ve tried)
- I often wonder why ice cream‘s not its own food group
- I believe in a balanced diet… the more salad I eat the more dessert I can eat. That works, right?
- If a dessert (or any indulgence for that matter) isn’t pretty darn amazing, it’s not worth my time (or calories)
I hope that you take a look around and stay a while. If you are a first time visitor, welcome! For more information about Keep It Sweet Desserts head to our FAQ page. Looking to create your own sweet treats at home? Here are a few of my favorite recipes: