Hi, I'm Lauren — owner, baker, and resident taste-tester at Keep It Sweet Desserts.

I'm a self-taught baker with a serious sweet tooth. I grew up in the kitchen alongside my mom, always angling to crack the eggs or sneak a spoonful of raw cookie dough. That love of baking (and hosting) followed me into adulthood, and eventually into a business.

Keep It Sweet actually started years ago as an online shop — but in 2014, I made the tough call to close it down and focus on my growing family. In 2022, the sweet tooth won out. With a cottage food license and Bergen County as my backyard, I relaunched Keep It Sweet Desserts — bringing back old favorites like our famous Black and White Blondies and S'mores Cookies through pop-ups. Today, we've grown into regular cookie cakes and dessert platters for celebrations across the area.

My philosophy is simple: everything in moderation, except dessert. If it's not amazing, it's not worth the calories — so every cookie cake and platter that leaves my kitchen has to earn its spot on your table.

Thanks for stopping by. Take a look around, and let's make your next celebration a little sweeter.